April 18, 2005

i'm rewritin' it

The other day I bought lunch at McDonald's. My receipt was attached to the bag with a small sticker proudly proclaiming their latest slogan: "i'm lovin' it."

As I gnawed on a so-so fry, I wondered exactly who was lovin' what. Apparently I was lovin' McDonald's, I guess. I don't remember being consulted, but there it was in sticker-form. It was even trademarked, so I guess my lovin' must be heartfelt and true.

Granted, McDonald's and I have a history, but isn't this all a little presumptuous? And do they really need to be dragging the L word into it? They didn't even have the courtesy to say they were lovin' me back! (I won't lie. It stings.)

I thought I'd help Ronald out and whip up my own set of McStickers that cover a slightly larger emotional spectrum...

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Posted by Steven | Archive
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