Last week I posted an interview with the man behind the hidden arrow in the FedEx logo, and the interest in it has been astounding. (Big thanks to Andy at Waxy for posting the first link that started the snowball careening down the hill.)

But last night my friend, Mark, and I were discussing the FedEx thing and he commented on how it reminded him of that "A to Z arrow" in the Amazon logo.

Understandably, my response was, "What?!!" since I've seen the Amazon logo about 4 million times and had no idea what he was talking about. It's just that weird, smirky smile.

To which he pointed out, yes, but it's also an arrow illustrating "from A to Z."

What the hell is happening?!!

Listen up, Corporate America: NO MORE SECRET ARROWS IN YOUR STUPID FAMOUS LOGOS. I CAN'T TAKE IT ANYMORE!!!

I'm not kidding. Thank you.