We all know Boo Berry as the lovable spokesghost for General Mills' Boo Berry cereal. But since he is a ghost, I can't help but think about the fact that he's dead. Or more specifically, he is the ghost of a dead man.

This raises a very curious question: Who was the man that died to become the ghost of Boo Berry? No one would argue that he's lived a rich after-life as a corporate shill, but who was he before that? And for that matter, how did he die? Slipping on a blueberry and breaking his spine? Getting crushed by a blueberry truck? Emphysema?

This puzzle was likely to be a mystery forever... UNTIL NOW.

Using the latest in forensic technologies (My friend Mark and a pencil), Thesneeze.com is proud to present a shocking, never-before-seen image of Boo Berry as he may have looked BEFORE he died.

BooBerry is dead. LONG LIVE BOOBERRY!