While chomping on some Honey Bunches of Oats, it occurred to me that they've taken that beehive-shaped wooden Honey-Stick Thing and actually made it their mascot.

I love how proudly it's featured on the box. If Honey Bunches of Oats was a TV show, it would definitely be starring the honey thing.

It didn't take much looking to see what a nice career this utensil has carved out for itself.

Over the years the honey-stick thing has appeared in a long-running series of boxes with fellow cereal star, the Honey Nut Cheerios bee.

The honey thing can also be seen co-starring (and drizzling) with Dig 'Em the Frog in the big-budget buddy comedy, "Honey Smacks."

The stick even scored a guest-starring role in the critically acclaimed cruncher, "Golden Grahams."

Despite working with industry heavy-weights, it is certainly not beneath the Honey-stick to slum it for a quick check.

Here he can be seen in the straight-to-video cereal equivalent "Honey Bumpers" as well as playing an embarrassing dual-role in the breakfast aisle flop, "Mighty Bites."

You have done well for yourself, little wooden honey thing. I suspect you have a kick-ass publicist, since NOBODY ACTUALLY USES YOU.

If I were that cute bear-shaped squeeze bottle of honey in my kitchen, I'd be on the phone with my agent right now, tearing him a new one.