April 14, 2005

mother nature's vitamin pill

Two days ago I sent a silly email to the Peanut Advisory Board, Peanut Grower Magazine, aboutpeanuts.com and The National Peanut Board regarding my issues with Simply Jif.

None of them wrote back, so I started to write this 2nd email to them:

Dear Peanut Experts,

I am writing to you all again regarding the Simply Jif situation. To say I'm not disappointed in the lack of response would be a lie. I really thought I could count on you guys. I guess I'll have to take matters regarding Simply Jif into my own hands.

That's why I've decided to form my OWN peanut council. I call it The Peanut Pals. Would you like to be among the founding members? TOO LATE! You had your chance. Now step aside and watch The Peanut Pals do our thing and take care of this black eye on the peanut industry!

President, Peanut Pals

P.S. If you have any suggestions for me, that would be great. I don't know so much about the peanut industry.

Before I could send it, the editor of Peanut Grower Magazine ended my fun by writing back and being all nice and helpful. Here's her response to the initial email:

Dear Steven:
Thank you so much for your e-mail, but more importantly, your love of peanut butter. I hope that you continue to eat peanut butter as part of a healthy diet.

As for the name "Simply Jif," the J.M. Smucker Co., owners of the Jif-brands of peanut butter, decides product names and can call it whatever they want. I am certain they do extensive consumer testing to come up with just the right names for their products. Although it may not be gramatically correct or completely accurate in its portrayal of the product, it is catchy and I doubt that the Food and Drug Administration would rule that it was false advertising.

Again, keep enjoying Mother Nature's vitamin pill -- the beloved peanut.

Amanda Huber
The Peanut Grower magazine

Some people are pro-life, some people are pro-choice. Amanda is pro-peanut. If you'd like to learn more about the beloved peanut she suggests you check out: www.peanutbutterlovers.com, www.nationalpeanutboard.org and http://peanut-institute.org.

Official PEANUT PALS membership certificates are now available. Click here for your special suitable-for-framing-and-cherisihing PDF file certificate.

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Posted by Steven | Archive