November 29, 2003
The Dreaded "C" WordWhen I started up The Sneeze way back in 2003, I played around with Google's "Adwords" service to try and get a few eyeballs to the site. Basically, you write your little ad, it starts appearing on Google, and you pay whenever someone clicks on it. The first ad I wrote was pretty pedestrian. Here it is: Not very many people were clicking on it. (Bastards.) So, I tried a few other standard sounding ads without much success either. I needed to write an ad that stood out from the other ones a little, so I thought I'd take the honest approach. I finally hit upon the following: Within minutes the click rate rose dramatically. But even as I was typing it, I wondered if Google would eventually pull the ad. Not only did it say "Sweet Jesus," (which I guess somebody out there could find offensive) it was also basically saying the Adwords service was too much money. Sure enough, a few days later I got the following CLASSIC email:
Fair enough. I had expected it. Then I read the rest of the email:
My unnacceptable phrase was the word: "Click"?!!! So, what you are saying is, you want me to remove the word "click" so I could better entice users to "click on my ad." Fine. But first please allow me to remove my "underwear," so I can better entice you to "eat my balls." Click here for The Sneeze Home Page! |
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